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Your go-to biz tips & tricks.
A collection of stories about our team, our articles, our research, and the ever-changing face of our company.


How to Launch a Product with No Audience (and Still Get Traction)
Let’s cut to the chase: launching a product with zero followers, no email list, and a social media presence as dry as your last...
3 min read


How Startups Can Build Brand Trust in a Crowded Digital Landscape
Let’s not sugarcoat it. Being a startup in 2025 is like trying to get noticed at a Beyoncé concert. The digital world is flooded with...
4 min read


The Future of LinkedIn: How B2B Brands Can Maximize Their Presence in 2025
Let’s be real, LinkedIn is no longer just a place for job seekers and recruiters. It has officially glowed up into the powerhouse of B2B...
3 min read


Logo Design Trends for 2025: What’s In and What’s Out
Let’s be real, your logo is your brand’s first impression, digital handshake, and street cred  all rolled into one. If it looks outdated,...
3 min read


E-Commerce Website Must-Haves: Features That Drive More Sales (and Keep Customers Coming Back for More)
Let’s get real, just having an e-commerce website isn’t enough. If you’re still rocking a slow-loading, clunky checkout process with...
3 min read


Cybersecurity for Small Businesses: How to Stay Hack-Proof in 2025
Listen up, business owners! If you think cybercriminals are taking it easy on small businesses, you’re in for a rude awakening. Hackers...
3 min read


How Not to Talk with Your Customers (Unless You Want to Lose Them)
Ever had a customer interaction that left you wondering, Did they really just say that?  If you’ve ever been on the receiving end of bad...
3 min read


Top 5 AI Tools for Small Businesses: Boost Your Productivity with a Dash of Sass
Let’s face it—running a small business is no walk in the park. Between managing customers, balancing the books, and finding time for that...
2 min read


The Importance of Flexibility in Your Business Strategy
In today’s fast-paced, ever-evolving business landscape, the ability to adapt is a necessity. Companies that maintain rigid business...
3 min read


How to Design Your Website: Essential Features Every Small Business Must Have
In today’s digital age, a website is more than just a virtual storefront—it’s a powerful tool for connecting with customers, building...
3 min read


How to Create Shareable Content: Tips for Going Viral
In the digital age, creating content that resonates with an audience and encourages them to share is the holy grail of online marketing....
3 min read


How to Improve Your Public Speaking Skills: Practical Tips from Experienced Speakers
Public speaking is a vital skill for professionals, entrepreneurs, and leaders. Whether addressing a small group or a large audience,...
3 min read


How to Create a Marketing Budget That Aligns with Your Business Goals
A well-structured marketing budget is the backbone of any successful marketing strategy. It ensures that all spending align with your...
2 min read


Communicating Your Business Strategy: A Guide for Success
In today's competitive business environment, effectively communicating your business strategy is crucial. Clear communication ensures...
2 min read


Efficiently Managing Hybrid Work: Strategies for Success
The hybrid work model, combining on-site and remote work, has become the new norm for many organizations and is present in ELSCEDRESÂ too....
3 min read


CRM: The One Indispensable Tool for Business Success
In today’s fast-paced business world, having the right tools can make all the difference. Among the multitude of technologies available,...
2 min read


The Pitfalls of Ego: How Humility Fuels Effective Leadership
In the world of leadership and not only, ego often is considered a significant obstacle to success. While it may initially seem like a...
2 min read


A Beginner’s Guide to Crafting Effective Business Strategies
Starting the entrepreneurship journey can be exciting yet intimidating, especially for beginners. Developing valuable business...
3 min read


Maximizing Efficiency: Key Strategies to Automate Your Business for Success
Efficiency rules when it comes to your business success, and automation stands as the cornerstone of operational excellence. Here we...
3 min read


The Power of Business Storytelling: How Narratives Drive Success
In the dynamic business environment, where competition is fierce and attention spans are becoming shorter, the ability to captivate and...
2 min read
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